Tips for Creating a Mobile-Friendly Version of Your Website

1. The first thing to consider when designing a mobile version of your website is the screen size. Simply having your online content formatted to display well on handheld devices can improve the mobile traffic to your website. Don’t overstuff your mobile website with unnecessary information, bells and whistles. 2. Due to the fact that [...]

Five SMS Text Message Marketing Mistakes

Mobile Marketing is by far the newest addition to interactive advertising. From the term “Mobile” itself, it obviously refers to the utilization mobile devices as a way to reach to people in marketing communications. This marketing strategy benefits many businesses by allowing them to capitalize on the different ways billions of people are using cell phones today. However, [...]

The Current Growth in Mobile Internet Usage

As the mobile networks continue to expand and improve, using the internet on the go is fast-becoming a standard practice for most people today. This trend is not expected to slow down any time soon. Mobile internet usage is expected to grow at a rate of 16.6% per annum as the use of PCs and [...]