Keyword research is the foundation of your websites on page SEO. Get it wrong and all your online marketing efforts will be wasted. Get it right and you’ll witness better search engine rankings, more traffic and increased business.
Proper keyword research can give you a huge jumpstart and make you leap ahead of your competitors, while poor keyword research will leave you financially crippled even after many months of hard work.
Here are some tips on how to do proper keyword research for your business:
1. Come up with a number of combinations-the first step in keyword research is to list all the possible different combinations of keywords that your potential customer would use in a Google/Bing/Yahoo search. For local businesses, the most common combinations are based on:
By combining these factors together you can build a list of possible keywords. For example a car dealer can build a list of possible keywords such as:
2. Use Google’s Keyword Tool to do further research on your list of keywords and choose the keywords that:
3. Using your list of the best 10-20 keywords, have a separate page/post written for each keyword or combine related keywords into one page. You can also use your keywords to help create different categories on your websites with pages assigned to each category.