As the mobile networks continue to expand and improve, using the internet on the go is fast-becoming a standard practice for most people today.
This trend is not expected to slow down any time soon. Mobile internet usage is expected to grow at a rate of 16.6% per annum as the use of PCs and land line internet connections continue to decline.
Furthermore, recent statistics that show 85% of internet users also shop online. In fact, the number of new internet users who spent money online in 2011 almost doubled those who spend money online in 1993.
This massive growth of “mobile” usage coupled with the massive growth of “internet” usage is a strong indication that a large portion of any company’s website traffic will probably come from a mobile device.
Businesses of all types and sizes have to compete with online shopping and services; including local businesses that need to have customers continuously coming to their physical location in order to stay afloat.
Advertising online has become an essential part of every business’ marketing strategy and targeting mobile customers is just the next evolution in online technology.
Tailoring your web presence to account for the latest developments in communication technology is an intelligent way to gain the advantage over your competitors.
Using mobile technology also makes your business more customer-friendly, which is more likely to turn into revenue that could have otherwise been easily missed.