1. The first thing to consider when designing a mobile version of your website is the screen size. Simply having your online content formatted to display well on handheld devices can improve the mobile traffic to your website. Don’t overstuff your mobile website with unnecessary information, bells and whistles.
2. Due to the fact that local businesses heavily rely on foot traffic from their local area, be sure to make your phone number and location clearly visible on your mobile website’s home page. Mobile internet users are “on the go” and are usually looking to call you up or come by – that’s it. So make it super easy for them to call or come by.
3. As great as all of the graphics on your standard site may be, they are just going to decrease the speed at which pages display on small mobile devices. It is best to keep them to a minimum or to dispose of them altogether when building your mobile-optimized site. This includes page elements like headers, which won’t display on mobile devices as they were intended.
4. Mobile devices tend to break up long pages of content into smaller, broken down pages of content. So it is best to circumvent this by editing your content to display in smaller, screen-sized blocks.
5. Take control over how your pages display entirely. Put yourself in your mobile customers’ shoes and take a look at each of your mobile web pages. Is it easy for you to access the information your mobile users will need while on the go?
6. When you have trimmed your mobile website down to a reasonable presentation, it is a good idea to take a look at it on a number of different mobile devices to see if the website has any problems.
7. Once you have configured your web page to display well on mobile devices, the next step is to make sure that it gets indexed in the mobile search engines so that your customers can easily find it.
8. Most searches from mobile devices are fifteen letters or less, so it is necessary for your mobile-configured pages to use shorter keywords.
This is because you have to keep your mobile content to a workable size. So the more accurate the keywords are, the more likely your mobile customers will find what they are looking for; which could result in even more sales your business.
9. To make sure that your page is visible to the crawlers, submit your mobile site map to the search engines to give the spiderbots a head start on the job of indexing your content.
All of your key content should be at the top of the site as it is difficult to navigate more than a couple of pages deep into a website on a mobile device.
All of the usual SEO rules for having a good number of inbound and outbound links, preferably with other mobile websites, still apply.
However, as the available space on a mobile screen is limited, it is best not to use up a lot of space with links, which will lead traffic away from your page.
Excessive links on your mobile website will also impact your site’s loading process, which could be counter-productive.
Nonetheless, it is still important to have some quality links to let the search engines know that your mobile site contains the content that they are looking for.
Running a mobile website in tandem to your established, standard website essentially doubles your web presence. Being able to do this by using the same amount of content, or less, can be extremely profitable for your business.
Keeping your mobile content simple will not only make it easy and fast to download, but will ensure that your mobile customers find the information they need without all the hassle.
Most importantly, it will show them how convenient it is to do business with you. By making it easier for your customers to connect with your business while on the go, you are providing the foundation for not only more sales, but for more long-term, loyal customer relationships.
When consumers run into websites that are difficult to view on their mobile devices, they quickly exit them and move on to one of their competitors’ sites.
However, when they find dependable, easy-loading websites that they can access while conducting business via their mobile devices, they are likely to come back time and time again.
Based on the recent statistics about the massive increases in mobile internet usage, your mobile site could eventually be even more successful than your standard site.
The continued growth of mobile devices means that it is going to be crucial for you to market your business directly to these mobile consumers.
The businesses who realize this and take action on this new-age form of digital technology will be the first to reap the great rewards that mobile websites offer.
It’s time for your business to develop a solid plan that will help you connect with your mobile audience and capitalize on the enormous growth of mobile technology.